Ford is working on a mid-cycle update for its current F-150, and it will be unveiled in September at the 2023 Detroit auto show.
The information was revealed by Ford CEO Jim Farley last week during a press conference for the company’s second quarter earnings results, according to Automotive News (subscription required).
The updated F-150 will likely arrive as a 2024 model. The current F-150 arrived for 2021, and the update will likely be the only notable improvements until the arrival of a next-generation model, likely for the 2027 model year.
Prototypes for the updated F-150 have been spotted. Camouflage gear on the test vehicles points to new designs for the lights at both ends, a revised grille, and possibly a multi-function tailgate. A revised dash with a portrait-oriented infotainment screen is also thought to be coming.
2023 Ford F-150 Raptor R
Ford may also place more focus on the hybrid F-150 this time around. Speaking during the conference, Farley said Ford has been “surprised” by the popularity of the hybrid F-150. He said more than 10% of F-150 buyers opt for the powertrain, which pairs a twin-turbocharged 3.5-liter V-6 with a single electric motor for a combined 430 hp.
The updated F-150 is thought to be one of six debuts planned by the Detroit 3 automakers for this year’s Detroit auto show. Organizers have said double the number of brands will participate compared to last year.
The show runs Sept. 13-24 and will include new attractions, including a track dedicated to electric vehicles and other outdoor events. The bulk of the action will still take place at Detroit’s Huntington Place (previously the TCF Center), which has held the show since 1965.