Earlier in March, I was fortunate enough to visit Amsterdam, for the launch of Maap’s first store in Europe. More on that soon, but a trip to Amsterdam meant I got to experience a mecca of cycling for the first time, as an adult, anyway.

I still don’t know how zebra crossings in the Netherlands work. Cars stop, pedestrians stop, but bikes keep whizzing through. This might not be quite legal, but it felt instructive of how important cyclists are here. Apart from Copenhagen, I’m not sure I have ever been anywhere where being a cyclist feels like such a normal, ordinary thing. It made me happy, and it made me sad that UK cities feel so far from this, in the main.



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