2024 Toyota Sienna Platinum

Image: Toyota

Toyota’s hybrids are some of the hottest cars on the market right now. One of the last minivans on the market, the Sienna, is one of the hottest. Now that the people mover has gone hybrid, buyers can’t get enough of them. I’ve heard some dealers have six-eight month waiting lists for these things. And some dealers are trying to capitalize on the popularity by being greedy.

Roseville Toyota in Roseville, California is one of those dealers. Among the 14 Siennas the dealer has in stock is a loaded Sienna Platnium that has an MSRP of $58,325. You won’t pay that here, of course. With a $15,000 markup tacked on, you’ll be paying a Lexus-like $73,320 for this model. Worse yet, someone actually paid this, as the listing wears a “sale pending” label — and it’s not even at the dealer yet.

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