British Cycling’s future secured by ‘game-changing’ title sponsor deal with Lloyds Bank

British Cycling’s future has been guaranteed by a “landmark” sponsorship deal with Lloyds Bank, which will see the company become the governing body’s lead partner, it was announced on Thursday.

Lloyds will be the title partner of the Tours of Britain, National Series events, the National Championships, and the brand’s logo will feature on the Great Britain Cycling Team’s kit. The deal was signed last week, and the first evidence of it will be seen at the Tour of Britain Women, which starts in a fortnight.

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