Fashion brand H&M launch its first cycling collection – but it’s not the cheapest performance kit on the market


While many specialist cycling brands are currently in turmoil, largely due to overstocking during the Covid pandemic, fast fashion retail giant H&M has decided to buck the declining trend by announcing its first foray into the sport of cycling.  

Better known for high-street and on-line fashion and home design, H&M has launched, what the brand defines as, a high performing yet affordable capsule cycling collection  



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