Decathlon is taking aim at cycling’s biggest brands with Van Rysel – and it’s making pro bikes more affordable along the way

With its affordable prices and quality specs – previously marketed under the Triban umbrella – Decathlon has a big presence in the value end of the road bike market. So why has the French sporting superstore chain launched the RCR Pro, a £9,000, 6.9kg aero/lightweight superbike pitched at the premium end of the market?

Maxime Delabre, chief marketing officer for Van Rysel puts it simply. While cyclists might choose one of Decathlon’s bikes as a first road bike, as they develop and want to upgrade their ride, they’re looking to other brands. Decathlon wants that to stop.

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