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Jeep is likely to prune back the number of various grades and trim levels it offers on its vehicles in the years ahead in an effort to reduce complexity.
The information was revealed by Bill Peffer, Jeep’s senior vice president of Jeep, in an interview with The Drive published on Wednesday.
“Complexity reduction is something that happens constantly, and we probably could stand to do a little bit more of it,” he said.
In the case of a model like the iconic Wrangler, buyers can choose between Sport, Sport S, Willys, Sahara, High Altitude, Rubicon, Rubicon X, and Rubicon 392 grades, and to add more complexity there are multiple powertrain options that can only be configured with certain grades.
Bill Peffer
In his interview with The Drive, Peffer gave the example of the new 2024 Wagoneer S as a new way to do things. The electric midsize SUV has been launched in a single Launch Edition grade. More grades will surely be added, though there will likely be less than what we’ve typically seen from Jeep. One of them is likely to be a rugged Trailhawk grade based on a concept shown during last week’s debut of the Wagoneer S.
Reducing the number of grades on offer could also improve efficiency and quality in production, in addition to easing confusion in the showroom, something Peffer also pointed out in his interview.
Reduced complexity will also become more important as Jeep continues to expand its lineup. In addition to the Wagoneer S, the brand has also added a subcompact model called the Avenger in markets outside the U.S. There is also the rugged Recon coming to North America later this year as an electric alternative to the Wrangler.
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