First impressions matter. How you present yourself to another person strikes a mental image in their mind, and sets up the expectations as you move forward.

In the case of To Hell, a new event organized by German automotive streetwear brand Camber, every box was checked.

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Firstly, Camber had a great venue – Mendig Airfield, just outside of the river city of Koblenz in Germany’s Rheinland-Palatinate state.

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Next, they nailed a neat concept. The event combined a stance show with live action demos, plus skateboarding in an area that featured a junkyard BMW E36 as an obstacle. The weather kind of ruined the latter though.

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Lastly, and most importantly, the quality of cars across the board was completely on point.

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I first heard about To Hell earlier this year when I was planning my summer of car events. At that point, a few noteworthy builds in Germany’s stance scene had been confirmed, including Holyhall’s custom tube-frame Ford Capri and an LTO-kitted BMW E36 Coupe. As the event got closer, more and more interesting cars were confirmed for the event. To say I was hyped would be a massive understatement.

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Arriving at the venue, other than a sign that read ‘Camber’ and the faint sound of an engine at full-throttle, there wasn’t anything to suggest what awaited inside. But that all changed once I passed through the main gate.

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To my left and right were numerous stance cars parked in front of the airfield hangars. And the engine noise? That came from a Porsche 911 by German tuner 9FF while it made another high-speed pass down the makeshift runway drag strip.

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Most of the cars on show were unsurprisingly from Germany, others traveled a great distance. The latter included this Audi TT RS with wild forged carbon fiber overfenders and turbofans, which had come from Italy.

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This Montecarlo Blue Honda S2000 stood out for simplicity and cleanliness. Work Meister S1 wheels are a rare sight in Germany.

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I counted a few Nissan Skylines, but if I had to pick my favorite, it would be this Millennium Jade R33. While it is not a GT-R, it has all the right parts, including a set of RAYS-made Nismo LMGT1 wheels.

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While it is commonplace to see JDM wheels on European cars, you rarely see it the other way around. This Toyota Chaser bucks the trend with a set of OZ Racing Futuras.

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Inside the two hangars, Camber has some extra special builds on show.

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R44 Performance brought its BMW M3 Touring over from the UK and not just for display purposes. It saw action on the runway quarter mile, too.

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The curated selection continued with everything from an immaculate R34 Nissan Skyline GT-R to multiple tuned Porsche 911s and a few BMWs not often seen in the stance scene, like this 2002 Tii and Z3 Coupe.

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Holyhall’s Group 5 Ford Capri tribute was easily the wildest car on show at To Hell. Of the original rusted-out Mk3 Capri chassis the build began as only sections of the roof and doors remain. The rest is custom, from the tube-frame chassis to the in-board pushrod rear suspension on full display through the back window. This is an insane build, and I have a spotlight coming up that will shine a light on all the work that went into its creation.

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It wasn’t just stance cars at To Hell; German collector ChromeCars brought two BMW race cars, a Group 2 E24 M635CSi and a Group 5 E21.

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Outside, along with the previously mentioned drag demos by 9FF and R44 Performance, a few other attendees put on a drift show.

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While the first-time event hit the mark, this wasn’t beginner’s luck. Camber isn’t new to the scene, and the team behind the brand has had experience with high-profile events in Germany and the rest of Europe like Ultrace and XS CarNight, and it showed. With a debut like this, I’m excited to see what’s next for To Hell.

Steve Edward
Instagram: stevedwrd

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