
Bugatti just unveiled its latest seven-figure ultra-car, the Tourbillon. Though it defies the marque’s recent tradition of naming its vehicles after notable drivers from its history, the moniker makes sense. Not just because a tourbillon is an exquisite mechanical object crafted to precise tolerances, or because it is, like the brand, a French invention, but because one can’t spell it without the word Billion, and that net worth is the price of entry for Bugatti owners. (Bullion also works.) – Brett Berk Read More