Rapha isn’t a brand that regularly gets involved in price slashing, even eschewing the annual frenzy of Black Friday in favour of ‘ride events’. However, the cycling industry’s current state of health is not regular, either, and Rapha appears to be looking to turn stock into cash for the second time this year.
The difficulties facing the bicycle industry post-Covid have been well documented, with the likes of WiggleCRC and distributor MooreLarge some of the higher profile casualties. Rapha has not been immune, posting a 12 million loss in 2023 and closing its North American office in April.
Whilst none of this is good news, industry experts have pointed to signs of hope in the near future. In the mean time, events such as the Rapha summer sale represent an opportunity for consumers to pick up consistently highly rated cycling kit at up to 40% off, in both the UK and North America.
We are yet to get any news on how long the sale will last, but with the rarity of discounts by Rapha, I’d guess that these lines will move fast.
Rapha Summer Sale
My Top 7 Picks
The reason for highlighting the Rapha is due to its absolute rarity. There are numerous brands that we rate highly and that make top-quality cycling kit. So, if these picks aren’t taking your fancy, take a look at some of our buying guides, such as our best waterproof jackets or best shoes for gravel biking.
