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DT Swiss was started 30 years ago in 1994 in Biel, Switzerland. In its own words, it “meticulously develop high-performance cycling components that provide a competitive edge to every ambitious cyclist.” 

Its wheels, like these ARC 1100 Dicut DB 38s, can be seen on the bikes of the UNO-X cycling teams, while their hubs have long been used by wheel builders. It also created the star ratchet freehub system, which since the patent ran out the technology has been adopted by many other of the best road bike wheels.

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