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Warner Bros. Discovery (WBD) is understood to be “exploring” the option of showing free-to-air highlights of the Tour de France in the UK, after ITV lost the rights to showing the French Grand Tour from 2026.
The news of WBD’s “exclusivity” deal on Friday morning put the future of free-to-air Tour coverage in doubt; it is now all but confirmed that 2025 will be the last year for ITV’s flagship cycling programme. ITV declined to comment.
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